Before, if someone wanted to learn more about the services you provide, they would either take the chance and employ you or ask a friend or member of their family who has. Due to the lower availability of services and the lower level of competition, this was considerably simpler in the past. However, today's marketplaces for most popular services are crowded with suppliers vying for prospective clients' attention.
Customers now have more options, which is a huge advantage of the market saturation, but service providers must work much harder to stand out. The greatest approach to show your personnel in action and provide a comprehensive description of your services to potential customers is via video presentations. Here are a few things to consider that might make your trial video into a viral video before you go out to your neighborhood photo and film studio in NYC or wherever you are.
Being truthful
We are beginning to expect a greater feeling of realism from one another as the world around us grows increasingly artificial. This may be seen in the way companies are compelled to operate on significant social media platforms, where those who seem to be the most human are swiftly succeeding.
This appeals to us on a deeper level for several reasons.
Relatability and Accessibility
In recent years, as more and more people switched from viewing TV to watching content on their cellphones, technology and production quality have also changed. Major companies bombard us with cinematic commercials with high production values. Although these advertisements were visually appealing, the required tools and expertise made them difficult to connect to and made them seem out of reach.
These days, people prefer watching films on their phones in the 9:16 aspect ratio with material that focuses more on events that are genuine or at least seem to be real.
Share a Story
In addition to relevant imagery, viewers want to feel as if they are "getting to know" your company, its goods, or its services. An internal social media manager who roams the workplace and records unscripted behind-the-scenes action may do this. Though not everyone has the resources or availability for this, you could always retell your company's tale or its offerings by having a series of scripted films shot, for instance, at a picture and film studio in New York City.
Many individuals have a propensity for telling stories, which is typically pretty clear since those who would regret their weekend mistakes are often well-liked at work. You may invite these individuals to contribute to the writing of the story you want to tell, even if they might not be the greatest at shooting or directing such material.
Plan, then plan some more.
You don't want to waste any time at a picture and video studio that you've rented in NYC or anywhere else since it's a significant investment. Planning every part of your video marketing strategy, from the film's content to the platforms it will be distributed on, in great detail can help you prevent this.
Responding to Client Questions
The easiest way to explain your services is to think about the questions that people have asked you or that you anticipate they could have. Simple questions like "How long does it take?" or more detailed inquiries like "Will your trenchless sewer repair harm my yard?" may be answered.
Consider a few of these inquiries immediately and devise creative approaches to address them without seeming to do so.
Prepare the tools and the props.
You'll need to figure out how to include this equipment in your films since your services may need various equipment to be completed. It's not necessary to give a straight presentation to show people what they may anticipate seeing you doing; instead, you can utilize some props to stage funny situations that seem natural and will stick in their minds.
A smartphone, lights, a tripod, and any backgrounds or green screens you could need for your films should all be arranged and ready to go.
Create Trial Video
Before entering the studio, simple sample movies may be made to check how everything works and looks. It's vital to screen out jokes in advance because sometimes they just don't work when presented visually. People will always want to see what's happening behind the scenes if they can, so doing this may also provide you with many candid and unused videos to include in your finished product.